When you buy a pack of gum you expect to be the one enjoying it, but having gum in high school makes you a target. As soon as one person finds out you shared a piece of gum, everyones going to want a piece. So to help people avoid sharing, we created Don’t Give Extra.
If those real-life fiendish students are being persistent, hide your Extra in the secret compartment. Clearly show them that there’s no Extra left, then enjoy some in secret.
Each pack of Extra gum will come with a QR code to download the game and give a little advice on how to not give extra.
A high school survivor game where you try to save as much Extra gum for yourself as you can. You have 3 minutes each level to get to your next class while avoiding enemies after your gum. The more Extra you have at the end of the level the better. If you fail to save AT LEAST one stick for yourself by the end, you lose. Enemies will get faster and more persistent as you progress through the levels.
Can you get your diploma and still have a full pack?
3-minute levels
Enemies with unique challenges
Zap gum power-up (give em a shock)
Headphone power-up (if you can’t hear, they cant ask)
High school themed hazards along the way (Janitors, the Principle, leaky water fountain, you get the idea)
Copywriter - Chris Chiarulli / Art director - Elissa DeBruyn